Privacy Policy

Effective: January 1, 2020Last Updated: August 27, 2026

Your privacy and trust are our priority. This policy explains how DataTrends Technology collects, uses, and safeguards your information when you visit DataTrends.net or interact with our services.

1. Information We Collect

a. Personal Information

When you fill out a contact form, schedule a Discovery Call, or subscribe to our newsletter, we may collect:

  • Name
  • Business email address
  • Phone number
  • Company name
  • Job title

b. Technical Data

We may collect non-identifiable information such as:

  • IP address
  • Browser type
  • Device type
  • Pages visited and time spent on our site
  • Referral URLs

c. Cookies and Tracking

We use cookies and similar technologies to improve site performance, analyze trends, and enhance your experience. You can manage your cookie preferences through your browser settings.

d. Meetings and Calls

Calls and meetings with our team may be transcribed or summarized using AI-assisted tools to help us serve you. Recordings, transcripts, and summaries are handled under the same protections as all other personal information described in this policy.

2. How We Use Your Information

We use your information to:

  • Respond to inquiries and schedule calls
  • Deliver requested content and services
  • Send IT security tips and marketing communications (with your consent)
  • Improve our website, services, and customer experience
  • Maintain legal and compliance obligations

We do not sell or rent your personal information, and we do not use it for automated decision-making about you.

3. Information Sharing

We may share information with trusted third-party providers who help us deliver services (e.g., CRM, scheduling, email marketing), under strict confidentiality agreements. We only share what's necessary to perform the requested function.

We do not use your personal information to train AI models, and we prohibit our service providers from doing so.

We may also disclose information if required by law, regulation, or legal process.

4. Data Security

As a cybersecurity-focused IT provider, we take data security seriously. We implement technical and organizational measures to protect your information from unauthorized access, disclosure, or misuse.

5. Your Choices

You can:

  • Opt out of marketing emails by clicking "unsubscribe" in our messages
  • Request access, correction, or deletion of your personal data
  • Contact us regarding privacy questions at info@datatrends.net

6. Third-Party Links

Our website may link to third-party platforms (e.g., Microsoft, Clio). We are not responsible for the privacy practices of those external sites. We encourage you to review their privacy policies separately.

7. Changes to This Policy

We may update this Privacy Policy from time to time. The latest version will always be posted at DataTrends.net/privacypolicy with a revised effective date.

8. Contact Us

If you have questions or concerns about this Privacy Policy, please contact:

DataTrends Technology
info@datatrends.net
(770) 743-3770